Neon is DLA’s Video on Demand brand that follows modules like that of Netflix, however, this service is exclusive for the Latin American market. Neon is fairly new in the industry, having only been released in January 2013. To promote and receive feedback, the marketing department conceived the idea to create a space where a laptop could be set up and run Neon. That idea later developed into a large interactive display. A monitor, mounted on the wall, is attached to a hidden Mac Mini computer running Neon. Additionally, there is an iPad installed running the mobile app.