Lunchitas is a brand of cheese and deli products aimed at lower-income households. As part of a brand awareness and promotion campaign, Lunchitas came together to plan an amazing experience of an event. Lunchitas chose to work in the Guatemalan market based on data on how well-received the brand was in the country. Working with the Escuela Tipo Federacion Jose de San Martin in Mixco, Guatemala, Lunchitas to bring near 1,200 students a day of fun and excitement by creating the Lunchitas Community Outreach Youth Fair! The event was such a success in the market that in brought in an ROI of $80,000.